In 2019, Eric Cuellar, the founder and visionary of Grimmsbrook, embarked on a mission to create a distinctive cookie brand that would provide people with an enriching escape, ushering in a new era of cookie indulgence.
It all started with a simple craving for homemade cookies, which over time developed into an obsession for creating the perfect chocolate chip cookie. This goal led Eric on a four-year journey of developing the initial twelve recipes.
Initially, his idea for a cookie business was simply to make and sell cookies as a way to earn extra income. However, it evolved into a grand vision for an immersive cookie experience after a series of inspiring and influential events.
A family trip to Orlando, Florida theme parks, a collection of old, mysterious philosophical books, his interest in fantasy fiction literature, and a series of personal life struggles all influenced the creation of Grimmsbrook.
Although he began with no baking knowledge or experience, he held a vision and a relentless determination to realize it.
